Home | Kristel Lucena

Squared-Away

Real Estate

Virtual Assistant

Backend administrative support for real estate teams who value accuracy, organized systems, and process-driven workflows.

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About

I’m a squared-away Real Estate Virtual Assistant focused on backend administrative support for real estate teams. I help keep MLS listings, CRM data, documents, and internal systems accurate, organized, and on track.

My background as an Amazon Product Researcher strengthened my attention to detail, data accuracy, and ability to work independently on repetitive, data-heavy tasks. I bring that same discipline into real estate operations—supporting MLS administration, CRM management, document organization, virtual staging coordination, and backend lead generation support.

I work best in structured, process-driven environments and follow instructions carefully to ensure consistent, reliable support behind the scenes.

Services

Accurate preparation, input, and updates of property listings using provided data. I support listing coordination by ensuring details, statuses, and documentation are complete and organized across MLS platforms.

MLS Listing Administration

Backend CRM support focused on clean data and reliable tracking. I manage contact organization, record updates, lead tagging, and follow-ups, while supporting apartment locator workflows such as renter inquiries, tour scheduling, and leasing coordination using GoHighLevel and structured spreadsheets.

CRM Management & Data Accuracy

Organizing transaction files, internal documents, and checklists for easy access and consistency. I help maintain structured systems so files are always clear, complete, and ready when needed.

Document Organization & Checklists

Creating AI-assisted virtual staging for property photos by adding realistic furniture and décor to empty spaces. Focused on clean, natural-looking results suitable for listings, while maintaining the original structure of the room.

Virtual Staging Coordination

Work Experience

Professional Journey Highlights

Real Estate Virtual Assistant – Backend Support

Amazon Product Researcher

DU EK SAM INC. – Motorcycle Registration Clerk

Remote | September 2025 – Present

July 2020 – September 2023

2016-2019

Prepared and entered MLS listings (STELLAR, HAR, NTREIS) by gathering property details and organizing documents. Managed rental posts on Facebook and Marketplace, handled inbound leads, updated GoHighLevel CRM, and scheduled property tours.

Conducted detailed product and market research with a strong focus on data accuracy by collecting, verifying, and maintaining large datasets in spreadsheets, following strict and repeatable research criteria, and cleaning and structuring data to support informed sourcing decisions.

Processed motorcycle registration documents by verifying customer information, accurately encoding data, and maintaining organized records. Followed established procedures to ensure completeness, accuracy, and compliance with regulatory requirements.

Data Entry Specialist / Personal Assistant

Local | April 2024 – May 2025

Palawan Pawnshop – Branch Associate

2019-2020

Computer Shop
Attendant

(2015–2016)

Provided administrative and personal assistant support for multiple clients by managing schedules, organizing emails, coordinating tasks, encoding and cleaning spreadsheet data, maintaining structured files, and working independently on detail-heavy tasks while meeting deadlines.

Handled customer transactions and payment processing while maintaining accurate records. Organized daily sales reports, supported item appraisals, and ensured proper documentation, accuracy, and compliance with branch procedures in a structured corporate environment.

Assisted customers with basic computer use, file handling, and printing services while managing daily transactions. Maintained accurate records, ensured proper workstation setup, and supported routine administrative tasks in a fast-paced, customer-facing environment.